creative director

I based each gallery's design on a primary image from the artists' moodboards, and outlined a comprehensive plan to maximize our time and budget. Each night, my team and I pieced together every physical element of the galleries, wielding hammers, paint rollers, and canvas fabrics. I curated a team of models and a hair and makeup artist so I could replace the center mannequin of each gallery with live models to make the opening night show interactive; and, I recruited floral designers Savannah and Austin Kilpatrick to provide fresh floral accents the night of the show.

Despite limited daily access to the Blueprint Building, my team and I transformed three connecting rooms in the barren warehouse space in only the 3 days before opening night.

Combine my resourcefulness and leadership with a great team and talented fashion designers, complemented by light effects from A&G Lighting and the support of the Design Week Birmingham staff, and you get an exhibit that makes a compelling case for investment in a Birmingham-based fashion industry.

It is so well-received that the Director of Marketing for the Riverchase Galleria asks to showcase it in a vacant store when the exhibit closes. Success.

Also, Sloss credits this program as proof of the space's viability as a venue, and it leads to the opening of the Blueprint restaurant.